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our story
Our Story
The idea of behind ‘Laajawab’ was conceived when Co-founder Dr. Suman Jyoti Deka, Ph.D. IIT Guwahati, was researching about Curcumin (a potent anti-cancer agent). He stumbled upon a special breed of Turmeric grown in Northeast India only that is Lakadong Turmeric having the highest Curcumin content of any Turmeric breed in the whole world. There we saw a huge potential of the wide variety of indigenous Herbs and Spices grown in the Northeast region having Superior Aroma and Flavor compared to other spice breeds.
We have travelled through entire Northeast and have made tie-ups with farmers to identify and supply us the best quality Spices and Herbs grown in the region, for example Bhut Jolokia (Also known as Bhoot Jolokia, Ghost pepper or Naga King Chilli), Sikkim Black Cardamom, Northeast Black Pepper, Karbi Ginger etc. One of our main objectives include uplifting Spice Cultivators of the region and we are proud to be already associated with more than 100 farmers directly or indirectly touching their lives through our mission Laajawab.
Dr. Suman with our Black Pepper farmer near Assam-Meghalaya border
Laajawab: The Online Exotic Rubs/Seasonings store
Laajawab is a food-tech company that aims to revolutionise your culinary experience. We believe in the transformative power of spices & herbs, which is why we focus on sourcing the finest, most exotic ingredients from the heart of Northeast India.
Laajawab started its culinary journey in Guwahati, Assam, and has since grown into a national presence. We have a thriving online community with repeat customers across India who rely on our products to elevate their everyday cooking.
Our Vision
We visualise Laajawab becoming a household name, synonymous with innovation, quality, and the captivating flavours of Northeast India. We strive to offer an easy and delicious culinary experience to every kitchen across India.
Join us on this flavourful adventure!
We use Northeast Indian spices and selected herbs in our dry marinade rubs and seasonings. These unique ingredients, like Lakadong turmeric with its exceptional curcumin content and Bhut Jolokia, one of the world’s hottest chillies, add unmatched depth and aroma to your dishes, setting our spices apart from the competition.
We believe in ethical sourcing and building strong relationships with local farmers and farmer organisations. This ensures that our spices reach you with their original freshness and that the farmers receive fair prices for their hard work.
Forget artificial flavours and chemicals! We make our spice blends using only the finest, all-natural ingredients, offering a healthier alternative for every dish.
Laajawab is your one-stop solution for delicious meals. Our innovative all-in-one marinade blends are designed for a range of recipes, eliminating the need for multiple spices or additional ingredients. Simply marinate, cook, and savour restaurant-worthy results in just a few minutes– it’s that simple!
Our marinade rubs include natural tenderizing elements, significantly reducing cooking time while locking in moisture and creating incredibly juicy, flavourful dishes.
