The idea behind Laajawab was conceived when Co-founder Dr. Suman Jyoti Deka, Ph.D. IIT Guwahati, was researching about Curcumin (a potent anti-cancer agent). He stumbled upon a special breed of Turmeric grown in Northeast India only that is Lakadong Turmeric having the highest Curcumin content of any Turmeric breed in the whole world. There we saw a huge potential of the wide variety of indigenous Herbs and Spices grown in the Northeast region having Superior Aroma and Flavor compared to other spice breeds.

We have travelled through entire Northeast and have made tie-ups with farmers to identify and supply us the best quality Spices and Herbs grown in the region, for example Bhut Jolokia (Also known as Bhoot Jolokia, Ghost pepper or Naga King Chilli), Sikkim Black Cardamom, Northeast Black Pepper, Karbi Ginger etc. One of our main objectives include uplifting Spice Cultivators of the region and we are proud to be already associated with more than 100 farmers directly or indirectly touching their lives through our mission Laajawab.