Authentic Flavor of
Natural Spices

Exotic Spices from
The Northeast



Laajawab, The Art of Effortless Cooking


We are the first Indian Gourmet Spice Brand to bring the concept of Effortless & Superfast cooking in the Indian market. We offer a range of Spice Rubs made from the finest Northeast Indian and Continental herbs and spices, sourced directly from their origin, blended with our expertise & delivered straight to your kitchen. With Laajawab Spice Rubs, Cooking is so simple that you don’t need anything extra to marinate, not even salt!

 Explore our extensive herbs and spices list featuring a range of Spice Rubs made with fragrant Garlic to fiery Bhut jolokia(Ghost pepper) in some of the Spice Blends. Craft restaurant-quality meals at home with our unique masala blends, perfect for marinating chicken or adding depth to any dish.  Discover delicious chicken grill marinade recipes using our authentic spice blends, and find the perfect grill chicken masala powder to take your barbecue to the next level or prepare Fry/ Gravy/Tandoori and 20+ Recipes in just 3 Easy Steps! Whether it is a party, picnic or your own self-indulgence, Laajawab is your best companion for any occasion. Browse our offerings and start cooking with Laajawab Spice Rubs today!


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Our Story

Dr. Suman with our Black Pepper farmer near Assam-Meghalaya border

The idea of Laajawab Spices was conceived when   Co-founder Dr. Suman Jyoti Deka, Ph.D. IIT Guwahati, was researching about Curcumin (a potent anti-cancer agent). He stumbled upon a special breed of Turmeric grown in Northeast India only that is Lakadong Turmeric having the highest Curcumin content of any Turmeric breed in the whole world. There we saw a huge potential of the wide variety of indigenous Herbs and Spices grown in the Northeast region having Superior Aroma and Flavor compared to other spice breeds.

We have travelled through entire Northeast and have made tie-ups with farmers to identify and supply us the best quality Spices and Herbs grown in the region, for example Bhut Jolokia (Also known as Bhoot Jolokia, Ghost pepper or Naga King Chilli), Sikkim Black Cardamom, Northeast Black Pepper, Karbi Ginger etc. One of our main objectives include uplifting Spice Cultivators of the region and we are proud to be already associated with more than 100 farmers directly or indirectly touching their lives through our mission Laajawab.

Fed Up With Boring Food & Confusing Recipes?

Tired of endless spice packets and confusing recipes? We hear you, Your search for a tandoori chicken masala, chicken fry masala, Grill/BBQ marinade or any chicken seasoning ends here. Laajawab offers you a revolutionary solution. With our All-in-One Marinade Rubs, you can prepare Grilled Chicken, BBQ Chicken or something Smoky so easily in just 10 mins and make your dishes stand out. We offer a wide range of flavors which are made from 100% natural Herbs and Spices so that your dishes are easy to make and Healthy as well.

Here is how you can transform boring food into “Laajawab” food
Step 1 – Drizzle the meat with a few teaspoons of cooking oil
Step 2 – Marinate with your choice of Laajawab Rubs(no extra spices or salt required)
Step 3 – Cook with a method of your choice until tender.

We Care For You

Laajawab chicken seasoning spice

Make Delicious & Healthy food quickly at home!

Take your home cooking to the next level with Laajawab Spices. Use our Marinade Rubs and seasonings made with Fresh & All Natural ingredients to get flavors like never before. Also, the recipes prepared with Laajawab Marinades require very little amount of cooking oil, making it healthier as well. Be it Chicken, Meat, Fish or Vegetables we have marinade rubs for everything. Just marinate, cook, and savour the delicious treat! Get yours today!

Try Our Products in Just 3 Steps

1.Buy Online

Order Our Laajawab North East Masalas Online


Our Delivery Partner deliver your product to your doorstep

3.Use Our Products

Try It and Enjoy Your Food.

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